Word Count: 1054
1.0 Intro of World Vision
Malaysia
World Vision
is a Christian humanitarian, development and relief organization serving the
world’s poorest children and families across five continents irrespective of
nationality, race, politics, sex, age or religion. It was founded in 1950 and
currently runs over 2500 projects in about 100 countries, impacting the lives
of over 50 million people. The organization’s community development projects
are mainly concentrated where the need is greatest: Africa, Central and South
America, and Asia. World Vision is a signatory to the “International Red Cross
Code of Conduct” and responds to two categories of human needs - Emergency
Relief and Poverty. The organization receives donations from various people and
re-invests these funds into their community projects.
World
Vision’s Malaysian branch was set up in 1997 as a support office with the
partnership of World Vision International. As a support office, the primary
role of World Vision Malaysia is fund-raising. The branch works together with
Malaysian charity organizations like Beautiful Gate Foundation for the
Disabled, Dignity for Children Foundation, Malaysia AIDS Council, Pusat
Kebajikan Good Shepherd, and United Voice. World Vision Malaysia regularly
holds exhibitions and conducts presentations to promote greater awareness and
understanding of specific issues afflicting the poor and marginalized like
HIV/AIDS, Protection of Children’s Rights, and Discrimination and Abuse Against
Women.
2.0 Vision of World Vision
Malaysia
World
Vision’s care is to help communities build stronger and healthier
relationships. They focus mainly on children, as they are the best indicator of
the social health of a community. When children are fed, sheltered, schooled,
protected, valued and loved, a community thrives.
It is World
Vision Malaysia’s long-term goal to build its own capabilities and experience
in the area of field transformation development so that it could have more
direct on-site involvement to give a hand up to communities in need in
Malaysia.
3.0 Mission of World Vision
Malaysia
World Vision
helps the poor to help themselves, working with them to build sustainable
futures for their children, families and communities through emergency relief,
education, healthcare, economic development and promotion of justice.
World Vision
works toward a world where every child experiences life in all its fullness – where
they are protected, cared for and given the opportunities to become who they
are meant to be.
4.0 Analysis of 2 issues they
generated in media
4.1 World Vision Malaysia’s
Annual 30-Hour Famine to Fight World Hunger
World
Vision’s 30-Hour Famine is an annual event that happens all over the world and
it was introduced in Malaysia in 1997. Participants will fast for 30 hours to
feel the pain of hunger and poverty. They normally fast together in a group
over the Famine weekend where activities and games will be held to educate the
participants. Children under the age of 12 may also participate in the 8-Hour
Kidz Famine where they fast for a shorter period of 8 hours only.
30-Hour
Famine Do-It-Yourself (DIY) camps were also organized in various parts of
Malaysia (The Star Online, 2014). These
camps will provide participants with training on how to obtain sponsorship,
plan programs, raise funds, organize events and manage funds. The organization
estimates approximately 190 DIY camps to be held, involving 30,000 Malaysians.
Each participant can then proceed to organize their own mini DIY-camps.
Every $35
collected feeds and cares for a hungry child for a month (30 Hour
Famine, 2012). Participants may allow World Vision to
send the funds to areas that need it most or dedicate it to their preferred
locations. World Vision Malaysia’s aim for 2014 is to raise RM 2.2 million to
fund child-focused food security projects located locally and abroad (The
Star Online, 2014).
In 2012,
World Vision Malaysia collaborated with group buying portal, Groupon, for their
“Donate RM10 for Nutritious Food for a Child
and Family in Asia” campaign. The platform made it easy for people to donate
with just a click and successfully raised RM 110,040, which is equivalent to
$35,000 for the cause (Groupon Malaysia Blog, 2012). The outcome was collected over just 12 days (Mis-asia.com,
2014).
World Vision has also obtained the support of famous artists such
as Vanness Wu, who is the World Vision Malaysia’s 30-Hour Famine Ambassador
2014 (Kong,
2014). By joining charitable activities like this, he
is encouraging his fanbase to follow his footsteps. Previous advocators also
included Wang Leehom in 2012 (Galaxy.com.my, 2012), Nicholas Teo in 2010, Fish
Leong in 2007, Belinda Chee & Gary Yap (Chan, 2010).
4.2 World Vision’s Sponsor
a Child Program
World Vision Malaysia works together with World Vision
International to fund poor and oppressed children from Asian and non-Asian
countries. World Vision’s child sponsorship project provides access to basics
necessities such as clean water, food, healthcare, education and many more for
a child to grow physically and mentally. This sponsorship program also enables
individuals to make donations of as little as RM30 per month to the HOPE fund
by World Vision to help children who are impacted by AIDS/HIV gain access to
basic education and education facilities.
World Vision sends their volunteers to countries such as Uganda,
Sri Lanka, Syria and many more to conduct interviews and have articles written
about the children in these countries with hopes to educate the public
regarding the issues the children have to face in order to be given basic
education in their country despite the willingness and the excitement of the
children to go to school to better themselves and have a brighter future.
In 2013, World Vision Malaysia collaborated with local Malaysian Youtuber
and radio DJ, JinnyBoy with hopes to reach out to the younger generation of
Malaysians and raise their awareness of the importance of education and
everyday basic necessities for the families affected by poverty. They produced a
video that showcased the children under the child sponsorship program in Mae
Sariang, Myanmar. Through the video, they managed to convey the importance of
basic education in ensuring a brighter future for the children and their
families to the viewers (JinnyboyTV, 2013).
Instead of trying to convince the public to make donations or be part of the sponsorship program, the sponsors of the program and the sponsored children have their testimonies written so that the publics are aware of the benefits of this program to the sponsored children. Also, these testimonies are usually heartwarming because they contain real life stories that feature the impact and the relationship of the sponsorship program on both the sponsors and the sponsored children. This is because World Vision Malaysia and World Vision International keeps their sponsors updated with the well being and the type of assistance the sponsored children are given. For example, a video was created to show the public how Nicholas Teo, a local Malaysian singer/actor felt when he met his sponsored child.
References:
1. 30 Hour Famine, (2012) Famine
FAQs - 30 Hour Famine. Available from:
http://30hourfamine.org/learn-about-the-famine/famine-faqs-2/?cons_id=0&ts=1399723733&signature=cf2930ba72969070cb1b4f9c52720698
[Accessed 8 May 2014].
2. Bourke, D. (2014) A
mother’s love--A Moved Story from World Vision's Education Programs for Syrian
Refugee Children in Jordan. Available from:
http://crossmap.christianpost.com/news/a-mothers-love-a-moved-story-from-world-visions-education-programs-for-syrian-refugee-children-in-jordan-10311
[Accessed 10 May 2014].
3. Chan, S. (2010) 30-hour
Famine countdown with Teo [online].
Available from: http://www.thesundaily.my/node/144450 [Accessed 8 May 2014].
- Galaxy.com.my, (2012) Concert Events - Concerts Promoter - Galaxy Group. Available from: http://galaxy.com.my/event/137 [Accessed 8 May 2014].
5. Groupon Malaysia Blog, (2012) RM110,040
raised for World Vision Malaysia. Available from:
http://blog.groupon.my/2012/08/08/rm110040-raised-for-world-vision-malaysia/
[Accessed 8 May 2014].
6. JinnyboyTV, (2013) JinnyboyTV
& World Vision's Child Sponsorship visit to Mae Sariang. [online].
Available from: http://www.youtube.com/watch?v=agHVhddoEcc [Accessed 10 May
2014].
7. Kong, J. (2014) Taiwanese
singer promotes 30-Hour Famine campaign [online].
Available from:
http://www.theborneopost.com/2014/03/15/taiwanese-singer-promotes-30-hour-famine-campaign/
[Accessed 8 May 2014].
- Mis-asia.com, (2014) MIS-Asia. Available from: http://www.mis-asia.com/tech/internet/groupon-malaysia-takes-just-12-days-to-raise-more-than-us35000-for-children/). [Accessed 8 May 2014].
9. The Star Online, (2014) Training
young leaders via 30-Hour Famine project [online].
Available from: http://www.thestar.com.my/News/Community/2014/04/08/Training-young-leaders-via-30Hour-Famine-project/
[Accessed 9 May 2014].
10. World Vision, (2014) How
Sponsorship Works. Available from:
http://www.worldvision.org/sponsorship/how-sponsorship-works [Accessed 10 May
2014].
11. Worldvision.com.my, (2014) World
Vision Malaysia - FAQ. Available from:
https://www.worldvision.com.my/ContactUs/Pages/FAQs.aspx [Accessed 7 May 2014].
12. Worldvisionmagazine.org, (2014) Decline
in education for Syrian children 'worst in region's history' | World Vision.
Available from: http://worldvisionmagazine.org/story/decline-education-syrian-children-worst-regions-history
[Accessed 10 May 2014].
13. Worldvisionmagazine.org, (2014) Journey
through a school day with kids around the world | World Vision. Available
from: http://worldvisionmagazine.org/story/journey-through-school-day-kids-around-world
[Accessed 10 May 2014].
14. Worldvisionmagazine.org, (2014) Sri
Lanka: Education helps hope bloom again | World Vision. Available from:
http://worldvisionmagazine.org/story/sri-lanka-education-helps-hope-bloom-again
[Accessed 10 May 2014].
15. Worldvisionmagazine.org, (2014) Uganda:
Overcoming barriers to education | World Vision. Available from:
http://worldvisionmagazine.org/story/uganda-overcoming-barriers-education
[Accessed 10 May 2014].